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Summary

Maximum Customer Choice provided optional counseling and paid $3,000 to $5,000 in training costs to improve training participation for dislocated workers and adults eligible for the Workforce Investment Act (WIA). This evaluation directly compared Maximum Customer Choice with a separate intervention, Guided Customer Choice, to better understand which of the two interventions might be more effective; the distinctive feature of Maximum Customer Choice was optional counseling.

Maximum Customer Choice participants could request counseling from program staff to guide them to appropriate training selections, but they did not automatically receive counseling. Participants received an individual training account in the amount of $3,000 to $5,000, depending on the program site. Most Maximum Customer Choice participants requested counseling and completed counseling and training program selection in five sessions. Then, participants engaged in their selected training program for an average of 18 weeks. Program participants were dislocated workers and adults, 18 years or older, who were eligible to receive training funded by WIA. The program operated in eight sites: Atlanta, GA; Bridgeport, CT; Charlotte, NC; Jacksonville, FL; Maricopa County, AZ; North Cook County, IL; northeast GA; and Phoenix, AZ.

Comparing the effectiveness of Maximum Customer Choice to Guided Customer Choice indicates the effect of the services that are unique to Maximum Customer Choice or how much better Maximum Customer Choice meets participants’ needs than Guided Customer Choice. Participants in Maximum Customer Choice, could choose to participate in counseling. In contrast, participants in Guided Customer Choice had mandatory counseling. The study that evaluated Maximum Customer Choice versus Guided Customer Choice also evaluated Structured Customer Choice.

3021.03-ITA - Maximum Custom
Populations and employment barriers:

Studies of this intervention

Study quality rating Study counts per rating
Low Low 1
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Implementation details

State(s) where implemented

AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY Canada

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